Every couple planning a wedding will want something different to the next couple. So deciding on the style of stationery will really depend on the couples taste/personality (if a couple are having a thrash metal theme wedding then it's unlikely they'll be wanting the traditional invite), the type of wedding itself (e.g. the size or location of the wedding) and of course, the budget.
Left: Modern invitation printed digitally
Right: Traditional invitation printed in grey thermography
If you're keen to go down the route of a very traditional wedding then Debrett's is a great and very detailed resource. They have a section on their website for wedding invitations which includes tips on how to specifically word your invite as well as general etiquette on the traditional wedding Invitation. Traditional invites are normally folded in portrait format with the text on the front and will use the older print process of engraving. This is where a copperplate is made and then used to imprint the design in a single ink colour. Another and newer print process is thermography where the print is instead raised with heat, so a copperplate isn't required which makes this print process cheaper. Both processes mean the print/text is raised but the thermo print will have more of a shine while engraving has a matt finish.
A lot of the time (but not all) modern invitations will involve a number of colours, graphics or images in which instance means they'll most likely be printed digitally. Digital print is the cheapest of print processes so is also the best option if you're on a tight budget. While on the subject of budget, more and more people send their save the dates out via email and even wedding invitations can be sent out in the same way. So this is an especially greater way to budget, but being a lover of print and stationery means that I'll always be keen to go for the real deal and opt for printed invites.
In terms of design, traditional invites have a classic layout that will use a script or serif font whilst a modern invite means you can pretty much have any design you want (within the restrictions of the print process).
*** Get in touch if you'd like to discuss your wedding stationery needs.
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